Goals

Working with machine learning algorithms to reach specific campaign goals.

Each DSP has its own optimization algorithm. Using learned and pre-defined rules a DSP optimizes it Real Time Bidding to reach the goals defined by the marketer.

Reach

Optimize frequency and CPM to reach the maximum number of unique users

Clicks

Optimize CTR to maxmize the number of clicks on the defined budget

Leads

Optimize Conversion Rates to maximize the number of leads acquired

Installs

Optimize Install Rate to maximize the number of app installs

Views

Optimize video completion rates to maximize the number of reproductions

Engagement

Optimize engagement rates on rich media ad units