Platform elements of programmatic
The first dimension of setup, targeting and optimizations happen at the Demand Side Platform level. These are options that are controlled and can be modified from the DSP itself.
The most advanced platforms allow the integration with partners that extend filtering capabilities like Contextual & Behavioral, Viewability pre-bid targeting and brand safety.
Campaign and strategy elements allow the media buyer to define fundamental setup configurations that defines campaign dates, pacing, frequency and how much is willing to bid for an impression.
Targeting elements include Time, Location and some technology elements like Browser, Operating System and ISP.