Programmatic Elements
Platform targeting elements in Programmatic
Programmatic Elements

Platform elements of programmatic

The first dimension of setup, targeting and optimizations happen at the Demand Side Platform level. These are options that are controlled and can be modified from the DSP itself.
The most advanced platforms allow the integration with partners that extend filtering capabilities like Contextual & Behavioral, Viewability pre-bid targeting and brand safety.
Campaign and strategy elements allow the media buyer to define fundamental setup configurations that defines campaign dates, pacing, frequency and how much is willing to bid for an impression.
Targeting elements include Time, Location and some technology elements like Browser, Operating System and ISP.

57

Cx

Contextual

75

Vw

Viewability

76

Bs

Brand Safety

22

Cd

Campaign Dates

40

Fc

Frequency Cap

58

Pa

Pacing

23

Dy

Day of Week

41

Ti

Time if Day

59

Br

Browser

78

Li

Lat/Long

24

Ct

Country

42

Zp

Zip Code

60

Dm

DMA

25

Rg

Region