Programmatic Elements

Inventory elements of programmatic

Inventory refers to the sources of space available to show ads through Programmatic and is the first dimension of optimization for Programmatic media traders.
The inventory available through programmatic varies based on the device where it will be shown and how it is bought.
Inventory consists of four categories: Inventory (media and how it is categorized), Marketplaces (how the media space is offered to the advertisers), Inventory Type and Devices.

3

X

Exchange

11

Ch

Channel

19

O

Open Marketplace

37

Pm

Premium Marketplace

55

Pp

PMP

73

Pe

Programmatic Guaranteed

4

Ap

In-App

12

Op

Optimized

20

W

Web

38

Mo

Mobile

56

Tv

Tv

74

Oh

Out of Home

21

Dk

Desktop

39

Tb

Tablet