Programmatic Elements
Goals in Programmatic Media Buying
Programmatic Elements

Goals elements in Programmatic Media Buying

Programmatic buying platforms use their real time buying engines to learn and bid for impressions based on goals defined by the media buyer.
Although a goal could be Install, or Clicks, or even Engagement, a campaign could have multiple strategies with different goals, allowing both the platform and the optimizer to test and adapt based on how the market is responding to the messaging.

2

Rh

Reach

10

Cl

Clicks

18

Ld

Leads

36

I

Installs

54

Vs

Views

72

Eg

Engagement