Programmatic Elements

Data targeting and optimization

Data is a key element when referring to programmatic. A proper strategy including, first and third party data is a must for all media campaings. Including second party data for advanced marketers whose partnerships allow them to include data intelligence for cross-selling purposes.
Data Marketplaces, like DataXpand allow marketers to reach audiences based on Intent and Interest behaviors.

27

Df

First-Party Data

28

Ds

Second-Party Data

29

Dt

Third-Party Data

45

Ag

Age Group

46

Gn

Gender

81

Ed

Education

82

Fa

Family Composition

83

Ms

Marital Status

5

Us

Auto Shopper

6

Ut

Auto Shopper Type

13

Re

Real State

14

Ob

Online Buyer

30

Dw

Downloader

31

Be

Beauty

32

Ho

Home

47

Cc

Credit Card User

48

Cp

Child Products

49

Hh

Health

63

La

Language

64

Et

Ethnic

65

Tm

Tourism

66

Vg

Video Games

67

Ot

Other

7

Ar

Architecture

8

Ac

Art & Culture

9

Am

Automobiles

15

Ce

Celebrations

16

St

sports

17

En

Education

33

Hf

Home Family

34

Og

Online Games

35

Ly

Lifestyle

50

Pt

Pets

51

My

Maternity

52

Fb

Fashion

53

Vw

Video viewers

68

Hl

Healthy Life

69

Tt

Travel

70

B

Business

71

Or

Other