Programmatic Elements

Creative elements of programmatic

One of the main elements of Programmatic optimization is the correct use of creative messaging, formating and call to actions.
Programmatic covers all digital formats including Display, Native, Video and Rich Media (across all devices), having each one different formats, sizes and concepts.
The key for media buyers is to use and learn how each combination affects the result of the campaigns, together with other contextual elements.

79

Cf

Creative Format

62

Cs

Creative Size

80

Co

Creative Concept

43

D

Display

61

Rm

Rich Media

26

V

Video

44

Na

Native